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PDXLAFF is an annual cinema showcase that explores and exposes new perspectives from Latin culture by bringing full-length feature films, documentaries and short films from Latin America to local Portland audiences.

We design each festival for universal appeal, creating a cinematic celebration that can be enjoyed by native Spanish, Portuguese, and English speakers, and other lovers of the Latin culture.

This year’s festival will take place October 16-23, 2008 at the NW Film Center, the Living Room Theatres and the Regal Broadway Metro Theater. PDXLAFF anticipates screening these films for more than 1,500 film goers.

The Hispanic community comprises an ever increasing portion of Oregon, the northwest, and the national population.

  • According to the Selig Center for Economic Growth at the University of Georgia, “Hispanics will comprise 15 percent of the country’s population in 2007, and will have $862 billion in dispos­able income.”
  • “A Condensed Briefing from the 2008 Larson NW Hispanic Market Report” cites the Northwest Hispanic population of 1,024,264 in 2006 with a buying power of over $13 billion.
  • Of that population, 384,000 Hispanic individuals reside in Oregon with an estimated 75 percent of those residents being under age 35.
  • Hispanic Market Weekly says, “The Portland DMA, which also includes Vancouver, Washington, is now considered one of the largest emerging markets for U.S. Hispanics in the Pacific Northwest.”